Minimus Brands works with Butterpie Venture Studio — the first venture platform unifying CPG, AI, and creator-led social commerce. Butterpie Holdings LLC is a venture studio focused on the creator economy, partnering with established celebrity-creators to co-develop and launch consumer product brands. Rather than a traditional fee-for-service model, Butterpie forms equity partnerships with creators, combining an experienced management team, proprietary AI technology (ButterpieGPT), and deep operational infrastructure to build a systematic, scalable approach to brand development, built for high-value exits.
Butterpie Venture Studio — creator-led consumer brand development
Minimus Brands works with Minimus Products LLC, a small and medium run contract packaging facility in 11,000 sq. ft. in a Los Angeles suburb, that works with numerous brands in food, beauty, personal care, and other categories in the filling/sealing and manufacturing of their products.
It is a unique facility in that not only does it work in food (kosher and organic certified) and non-food, but it handles liquids, powders, particulates, and blends. And, it works with a variety of formats including: bags (gusseted, pillow, etc.), packets / sachets, bottles, sprayers, jars, cans, and more.
Minimus Products, an entrepreneurial approach to co-packing
Minimus Brands works with Minimus.biz, the world leader in all things travel sized, individual sized, and other minis. Minimus B2C is ranked in top 1000 highest grossing e-commerce businesses and B2B is ranked in top 300 by Internet Retailer. Housed in a 38,000 sq. ft. 2-story buildings in a Los Angeles suburb, the company carries more than 2500 travel-sized and individual-sized brand name and generic products, sourced from over 300 manufacturers, in the following categories:
· Personal Care & Toiletries · Personal Health and Pharmacy · Food & Beverage (including gourmet and diet specific) · Baby & Toddler · Household · Toys, games & mini world garden figurines · Travel Accessories · Kits, gifts and empty bags and boxes to create your own personalized kits
· Program solution design · Product selection to meet program needs · Special program pricing & high volume quoting in collaboration with manufacturers · Special order products for things off-catalog · Rush projects · Drop Shipping
Minimus Brands works with MinimusPromos.com, whose promotional division has full time staff providing kit design, assembly, as well as sourcing within the promotional products industry. Named to the 2010 Top 40 list by trade association ASI, Minimus has continued to offer thousands of unique package designs across a wide variety of concepts.
We collaborate on the customer experience, which includes custom box design and production, packaging materials and enhancements, insert cards and other marketing materials. We go through a host of options to dial in the best solutions for the given brand and its specific message. This often entails an in-depth meeting at our facility to sit with the brand’s team to go through the options and work on an optimal solution. We offer pre-vetted preferred vendors that we use exclusively for our custom boxes, labels, inserts, and more, in order to provide top level quality and service on componentry (or we can work with a client's vendors).
Minimus Brands works with MinimusFulfillment.biz, which extended beyond its own B2C and B2B fulfillment, and has been offering entrepreneurial-focused warehousing and fulfillment (and customer service) services to other brands for over 6 years. Housed in a 38,000 sq. ft. HQ facility (and access to its sister company's 44,000 sq. ft. facility in Ohio), the division leverages its high volume shipping discounts in the support of numerous brands' fulfillment needs across a variety of categories including: apparel, beauty, food, electronics, toys, household, and more.
We work with a variety of fulfillment service types, including: B2C e-commerce single and multi-touch pick/pack and ship; B2B case and pallet wholesale and distributor fulfillment; Prep and shipping to Amazon; Prep shipments and manage compliance to national retailers shipment specifications.
Minimus Brands works with MinimusDistribution.biz, which offers a complete national foodservice and vending / micro-market / OCS distribution and sales solution. Leveraging the high volume shipping rates from its B2C and B2B businesses, from two distribution centers (Southern California and Ohio), Minimus Distribution works with a number of the world's largest food brands, medium-sized food brands, and startups, to support their distribution needs either as a primary provider or secondary provider to fill in distribution holes in their current system.
Staff includes the former head of national account foodservice sales for one of the country's largest food brands, and one of the division heads of one of the world's largest foodservice and micro-market buying groups. Additionally, the company works closely with some of the largest brokers in the country, and large buying groups that have a national footprint of either managed or operator represented locations.
The sister companies that Minimus Brands works with engage a variety of marketing and sales partners both domestically, and internationally. Many of these partners have come to the Minimus ecosystem, bringing their clients for support with their needs. Some of these partners are also available as potential equity participants, providing services in exchange for participation.
Minimus Brands works with DigitalCommerceAgency.com, a full-service TikTok commerce agency specializing in social commerce, live shopping, affiliate marketing, and creator-led brand growth strategies for consumer product brands.
Minimus Brands works with ARENA.Toys, a phygital toy company bridging physical and digital play experiences through innovative consumer products.
Paul Shrater is the founder of Minimus Brands LLC and the driving force behind the Minimus incubation ecosystem. With decades of experience in e-commerce, consumer products, and entrepreneurship, Paul has built an incubation platform connecting creators, celebrities, and product owners with the infrastructure, expertise, and resources needed to develop and scale consumer brands. For Paul's full biography, visit paulshrater.com.